Posts Tagged 'book publishing'

Nobody gives a gift of an eBook. Leaders, discuss!

bookstore  WHEN BOOK PUBLISHERS are discussed in the media, it is almost always the big fiction houses that are at the front of mind, bidding millions for the top authors and carpeting the world with big advertising budgets. But this sort of bestseller activity is the tip of a publishing iceberg. The book, as my good colleague Bob Bolick would often say, is a resilient piece of technology that ain’t going anywhere soon. It does its job very effectively, in print and in digital forms. In particular it is interesting to note that despite predictions, print is hanging in there. Nobody gives a gift of an eBook, whereas the printed issue is still a very attractive and welcome present. Continue reading ‘Nobody gives a gift of an eBook. Leaders, discuss!’