Public sector coaching may be in danger of being left behind, while private corporations develop increasingly robust processes to monitor outcomes – according to a new report from the Institute of Business Consulting (IBC) together with the European Mentoring and Coaching Council (EMCC) and reported in HR Magazine. The qualitative survey says organisational buyers lack common standards and diverge in their approach – partly in response to the UK’s current economic pressures. As a result, the future of coaching may look markedly different between the public and private sectors in the coming years.
The IBC/EMCC study focused on areas including selection, monitoring and desired outcomes. They discovered diverse perspectives regarding what organisations considered ‘the right conditions’ for effective and cost-effective coaching.
The research quizzed participants about the nature and extent of sponsors’ involvement at all stages of the cycle (sourcing, selecting and matching coaches; involvement in setting coaching objectives and contracting; evaluation; ROI). Many public sector sponsors appear to be more ‘light touch’, relying on selection procedures for quality assurance and accountability.