While multi-millions of pounds are spent on coaching across the UK, nearly one in seven organisations (15%) admit they have absolutely no measurements in place to assess the impact of their programmes.
Working with us at LeaderShape, a new survey from the leading recruiting expert, Hays Senior Finance, and reported in HR Magazine, shows that coaching is often undertaken without evaluating the return on investment. The survey also reports that two thirds of businesses (68%) fail to use coaching directly to address corporate objectives and they confess that outcomes are often simply referenced at a personal level.
Our own Chris Gulliver comments: “This is a very expensive missed opportunity for UK Plc in fast-moving times. Increasing amounts of money are being spent on coaching as a universal panacea but many companies have no comprehensive overview or sense of purpose.
“There is a clear lack of framework and training given to those who are delivering many of these programmes with the obvious outcome that they simply don’t understand how to use coaching effectively and spend money wisely. In what other area of business would money be laid out with so little thought to evaluating its impact?”
LeaderShape has developed a unique qualification – The Post Graduate Certificate in Coach-Mentoring and Facilitation in Organisations – accredited by the University of Chester to enable employees to develop and maintain best practice in the workplace. This enables superior delivery of important staff development needs, while at the same time providing a recognised academic award.